Anna is a simple man, so was Gandhi. Anna started by changing himself and then his village so did Gandhi. Anna preaches non-violence, so has Gandhi. Anna is a stubborn man, so was Gandhi. Anna rallied young India, so did Gandhi. Unfortunately the comparisons stop here. Anna is a Gandhian but not a Gandhi. IContinue reading “Gandhi vs. Anna.”
Category Archives: government
“Why advertising should be governed by principles and not by rules?”
Creativity governed by rules would lead to the death of entertainment. Daily soaps, movies and ads would be like power point presentations using excel sheets. Exaggeration and imagination are the cornerstones of creativity and story telling. Can you imagine a story without a metaphor, vivid demonstration, fantasy or a hyperbolic demonstration of human greed? BeContinue reading ““Why advertising should be governed by principles and not by rules?””
“Anna” the ultimate HumanKind brand.
How did this 74 year old caught the imagination of Indian youth and made them rally around a 60-year-old bill and a 5000-year-old issue? Why did loads of tweet-support flood every nano-second of the agitation? Why did the most powerful television channel go on a record 240 hours of non-stop coverage almost converting news asContinue reading ““Anna” the ultimate HumanKind brand.”
DeBundleling to ReBundleling.
Everyone needs to reinvent him or herself every now and then to make him or her relevant to the changing environment around us. Human needs or brand needs, business needs or even nations are no different from each other. Early nineties were the most frenziest times I have ever seen in my 33 odd yearsContinue reading “DeBundleling to ReBundleling.”
“Bengal Tiger.” Now you see. Now you don’t.
When I googled “Tiger”, I got more info on Tiger Woods than Bengal tiger. I grew-up with zoos and circuses, I had no awareness or guilt in watching and marveling at captive animals. My children are different, they are more aware of environmental issues than me as a kid, thanks to their schooling, teachers andContinue reading ““Bengal Tiger.” Now you see. Now you don’t.”
“Airwaves belong to the people”
India might be the oldest and the most successful democracy in the world but it’s really the last decade, which empowered people. As the social media and Internet revolutionized the way people lived and behaved in this country. Its media which empowered the people from Tehelka to the resent CWG exposures to Mumbai blast coverageContinue reading ““Airwaves belong to the people””
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