“Why advertising should be governed by principles and not by rules?”

Creativity governed by rules would lead to the death of entertainment. Daily soaps, movies and ads would be like power point presentations using excel sheets. Exaggeration and imagination are the cornerstones of creativity and story telling. Can you imagine a story without a metaphor, vivid demonstration, fantasy or a hyperbolic demonstration of human greed? Be

Why Piyush Pandey is the greatest Indian Ad-man ever? Why he deserves the “Clio” life time?

This is from my previous post, posted a couple of years back when Piyush was conferred “life time achievement award” by AAAI and now “Clio” announced that its going to honor our man, and I truly believe there is no person more deserving in the world advertising then him ( including Marcello Serpa.) Excerpts from my previous post: Piyush

Creative v/s Media.

  Why creative agencies win media awards?   Be it Cannes or Goafest, why is it creative agencies steal the thunder from media guys? What is it about awards which brings magical enthusiasm from creative agencies? What can media brothers learn from hated separated cousins?   Believe me I am a neutral party here. I