2015 – Exploring the iceberg

2015 – Exploring the iceberg   The past years 2013, 14 we touched the ice berg with higher digital spends, long format story based ads, adoption of online shopping and flourishing of e-commerce businesses and better and more impactful government advertising. In the coming years we shall explore the iceberg and comprehend its magnitude. The

“Purposeful Inventions”

A purposeful invention will always find a place in people’s lives. History endorses this view; there are many great inventions like the Q-Drum, which never found a place not because the invention is not great but because it did not solve the complete problem of the people it intend to solve. I believe there are

The story behind Jet Airways logo.

Not everyday you get an opportunity to launch an airline and not everyday you get to design an airline logo. Jet Airways was the first baby born out of 1991 economical liberalization in India. No one at the agency Lowe (Lintas then) had believed that a private airline is going to be launched in India, when we got the assignment