Resisting change is in human nature. Well in marketing terms I could be classified as an enthusiast or an early adopter. People take their own time to adapt to new things, because familiarity with the old gives us solace hence adoption curve will take time to climb as in the case of digital photography. EveryContinue reading “iPad painting : T20 of art?”
Tag Archives: insights
Why do we miss our middle-class-ness?
Somewhere down the lane, without you realizing success changes your life. While success\money\technology brings lots of new excitement, experiences fulfilling newer needs and desires, it also reduces lot of joys of middle-class life to memories of the past. Hear are a few middle-class moments we all deeply miss: Sharing ill-fitted cloths of your elder brotherContinue reading “Why do we miss our middle-class-ness?”
Get paid to live in the past.
Have you ever heard about a profession that pays you to relive the memories of your childhood and of bygone days? Well advertising does. Advertising planners and creatives thrive and make a living by generating insights and using them judiciously and at times generously for the brands. “Insights” are nothing but homegrown truths, which peopleContinue reading “Get paid to live in the past.”
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